You must first reference the name of the site, for example if Ditel does not exist, search for ditel.fr before referencing the keywords to appear in connection with the site, for example communication software.
If these keywords take us too far, add the name of the site or an activity known to one of the keywords contained in the site, for example we do not find Ditel with the keywords commercial management software which concerns a lot of large publishers but if we add the word spanco which is a feature of our software, we can reference our site.
